TEAMING UP WITH ASTON MARTIN F1

The J11 team (most of whom are F1 superfans!) were thrilled to work with Aston Martin F1 and Stitchd to photograph their new 2024 season merch collection. The project involved several days of shooting in the studio with models, as well as with Fernando Alonso, Jessica Hawkins and Lance Stroll.

To help launch the collection on social, we also helped to create some buzz with some 'faux out-of-home advertising'. The asset created replicated an on-trend style of combining a real-life location with a massive CG team shirt.

Filming this took us to their Silverstone HQ where we captured multiple angles of the building’s exterior.