CREATING AN ASSET LIBRARY FOR VOLKSWAGEN UK

Written By Simon Reeve

We recently worked with Volkswagen UK to create a comprehensive content library showcasing key features of the Tiguan, Passat, and Golf models. This was a mix of social-first content and longer-form explainer videos on PHEV technology, highlighting its benefits for drivers.

The challenges?

  • A mix of studio and location shoots, capturing 20 individual videos in just a few days

  • The ever-unpredictable British weather throwing sun, rain and wind at us all in the same day!

  • Every social asset had to work in both 9:16 and 16:9 formats, resulting in a total of 30 social videos delivered

Despite the challenges, it was a really fun project to work on as we collaborated with Volkswagen dealership staff from all over the UK. Their love for the brand and first-hand expertise brought an authentic touch to the videos which truly brings them to life.  


The final suite of assets has provided Volkswagen UK with a library of specialised videos- with everything from customising your Ambient Lighting to how to use your Lane Assist feature. 

Simon Reeve
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