AMPLIFYING RNID'S TINNITUS AWARENESS WEEK CAMPAIGN

We were honoured to be asked to create a short fundraising film with Jamie Laing for the RNID (the Royal National Institute for Deaf people) , helping them to raise awareness about Tinnitus, a debilitating condition that impacts 1 in 7 people in the UK, during Tinnitus week.

Jamie lives with the condition and our brief was to help him harness his story - to shine a light on the experience of living with Tinnitus, signpost people to the support/resources that RNID offer and encourage people to donate to their Tinnitus appeal. 

We took this brief from creative inception through to shoot and delivery within a couple of weeks. This included coming up with the visual look and feel, working with specialists at the RNID to script the interview questions – plus props & location sourcing.

The final deliverables included 4 films (hero film + social cutdown, a social-first fundraising appeal and a Tinnitus myth busting reel), plus a suite of documentary style photography captured between film sets and BTS captures.

We changed set three times during the shoot to give variation in the visuals in accordance with the asset being captured. For example for the main hero film we had a dark, intimate overall aesthetic, whereas for the myth busting film we swapped to a more relaxed lounge set.

Jamie’s involvement generated significant media coverage and social media engagement. His video story was published in the Daily Mail Online, OK Magazine, and LADBible. RNID’s Tinnitus Guide saw over 21,000 downloads, and the RNID Call Centre experienced a 300% increase in inquiries into tinnitus.

Jamie’s tinnitus story video received over a million views and substantial engagement on social media. The campaign raised money to fund research at Newcastle University and the collaboration significantly boosted RNID’s visibility, support, and mission to improve the lives of people with tinnitus.

To top it off the RNID PR & Comms team were 'Highly Commended' for the campaign in the Celebrity Charity Champion category at the Third Sector Awards 2024 🏆