PRECOR IN ACTION

Back in February we had the exciting opportunity to work with Precor, a leading provider of high-quality fitness equipment. Our brief was to capture dynamic images showcasing Precor’s premium gym equipment in real UK gyms: Code Fitness in Newark and Anytime Fitness in Bermondsey.

Across two days, our agile team worked closely with Precor staff, gym managers, and gym users to authentically capture the Precor kit offering. The goal was to create high-end, reportage-style imagery that highlighted Precor’s cutting-edge equipment while reflecting the energy of the gyms.

The images played a key role in Precor’s PR activities, accompanying interviews with gym managers and users. We delivered two comprehensive suites of photography, covering the equipment in action, standalone kit shots, portraits of gym staff, gym interiors, details, and exteriors.

One of our biggest challenges was working in operational gyms without disrupting their daily activities. To navigate this, we kept our crew as small and unobtrusive as possible. Careful planning ahead of the shoot days ensured minimal disruption and maximum efficiency.

The final images successfully met Precor’s vision, providing them with a striking visual asset library to support their marketing and PR activity. By blending technical precision with a documentary-style aesthetic, we delivered a collection that reflects the excellence and real-life value of Precor’s fitness equipment. It was a fantastic project to be part of, and we’re proud to have played a role in bringing Precor’s brand story to life.